Success with Innovation
Experiencing 20 years innovation and development, the casual wear fabrics manufactured in Shishi have already ranked top among other producers around China, occupying half of the total sales of casual wear fabrics in China, as Huang Nankang introduced: "in the past, we won with the advantage of production scales; then, in the future, in order to preserve the leading role comparing with others and improve ourselves, what we focus on mostly is the innovation."
For example, the Inoval Group, cooperated with National Textile Development Center, focused on the R&D and production of cotton, polyester cotton, and cotton blended high-level fabrics, and so on. The XiangXing Group established a research and development foundation for cold-weather gear especially, and also achieved a high-level in the R&D of fabrics with conformability, functional textiles as well as casual wear fabrics. Besides, several enterprises united together to release more than 3000 newly developed casual wear fabrics annually and promoted into the markets, leading a trend in domestic casual wear markets and expanding quickly in the overseas markets at the same time.
Recently, the city of Shishi emerged groups of brands industrial clusters: 33 Chinese well-known marks, two Chinese top brands, 15 national inspection-free product, one Chinese export famous brand, and 59 well-known marks in Fujiang province. With famous casual wear brands in domestic market, such as Septwolves, Edenbo, Cabbeen, Shishi city gradually forms a textile and garment industrial clusters, characterizing with 'Casual, Fashion, Brands, Personality', and occupying one fourth of the national garment market share.
Furthermore, the comprehensive fabrics markets also attracted more than 100 national wide large scaled textile manufacturers to establish their factories in Shish. And The Strait Textiles and Clothing Fair (Casual Wear Expo), held on April 18th every year, provide a platform for the textile and apparel enterprises in Shishi and Fujian province to exhibit their charm.
"After the global textile industry entered the post-quota era, the competition of fabrics industry and market regional transform into a form of regional competition. As for the city of Shishi, we should rely on the complete industrial chain and scaled industrial production, and enhance the information system, in order to improve ourselves to a new level with stronger competitiveness." Huang Nankang expected confidently.